A friend wrote his first book some years ago. He assumed that journalism and prestigious academic background would secure him options for agents and publishers. After sending out his manuscript to over two hundred people, he only responded with some notes. My friend was frustrated with the lack of response and thought that they could have at least sent him a rejection letter. I told him to forget about the 199 and send a thank you card to the one that responded because, as you see, he didn’t have to. He disagreed with me because he thought it was a waste of his time, but he did it.
A week later, he called me ecstatic because the agent appreciated the thank you message. The agent agreed to take him on as a client, edit his book for free, and guide him through the process because he felt seen and respected for his time/expertise.
When you’re in business, you become so focused on getting more clients/customers that you forget to stop and show your appreciation (Referral fee/rewards, gifts, appreciation vents) for the current or repeating clients/customers.
How do you show appreciation for your employees and volunteers who helped you get the business off the ground and continue its success?
I know people support your dreams if they feel appreciated, respected, and seen. Let us at KVJINC PR help you recruit and maintain employees and gain/retain new/existing clients/customers through programs of Gratitude that far exceed any advertising.
